Let me tell you something about GoHighLevel that none of those polished “review” sites will. I’ve been knee-deep in this platform for over a year now – building funnels, setting up automations, and yes, occasionally wanting to throw my laptop out the window. Rami asked me to give you the real deal, so here it is – warts and all.
First off, forget everything those YouTube gurus told you. This isn’t some magic bullet that’ll solve all your business problems while you sleep. It’s a tool. A damn powerful one if you use it right, but still just a tool.
What It Actually Does (Without the Fluff)
At its core, GoHighLevel is like if a CRM and marketing automation system had a baby, then that baby grew up and ate a bunch of other software for breakfast. You get:
- A decent funnel builder (not as slick as ClickFunnels but gets the job done)
- Email and SMS automation that actually works
- A CRM that won’t make you want to cry
- Appointment scheduling built right in
- White-label options for agencies
The Good Stuff That Actually Matters
Where this thing really shines is when you’re:
- Running an agency and need to look professional (white-labeling is clutch)
- Tired of paying for 15 different tools (I was spending $900+/month before this)
- Need to automate follow-ups without losing your mind
The automation builder? Surprisingly intuitive once you get the hang of it. I’ve set up sequences that would’ve taken days in other platforms in about 20 minutes here.
The Ugly Truth Nobody Talks About
Now for the reality check:
- The interface looks like it was designed by a committee of engineers who never met an end-user
- There’s a learning curve steeper than my ex’s mood swings
- The mobile app might as well not exist (it’s that bad)
- Support can be hit or miss – sometimes brilliant, sometimes MIA
Who Should Actually Buy This Thing?
If you’re:
- An agency owner tired of the software shuffle
- A local business drowning in leads you can’t keep track of
- Someone who actually needs all these features
…then yeah, it’s worth every penny.
But if you’re:
- Just starting out with no clients
- Technically challenged (no shame in it)
- Only need one or two features
…save your money. This is a power tool, not a Swiss Army knife.
My Final Take (After Wasting $1000s on Other Tools)
Here’s the bottom line – GoHighLevel has saved me about 15 hours a week and cut my software costs in half. But I had to suffer through about 3 weeks of frustration to get there.
Rami wanted me to be straight with you, so here’s my advice: Try the damn free trial. Build a real funnel. Set up an automation. See if it clicks for you.
And if you get stuck? Hit me up. I’ll tell you what the support team won’t.
- Martin
PS: If anyone tells you this platform is perfect, they’re either lying or selling something. It’s not. But it’s the best option I’ve found for what it does.

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