GoHighLevel vs HubSpot: My $8,000 Mistake (And What Actually Works for Small Agencies)

I remember the exact moment I realized HubSpot was bleeding my agency dry. It was 2 AM, I was staring at a $1,200 monthly charge, and I still needed three other tools to do what I needed. That’s when I threw my hands up and tried GoHighLevel.

Here’s the raw, unfiltered truth after using both for over a year.


The Pricing Nightmare That Made Me Switch

HubSpot’s “Gotcha” Pricing:

  • Started at $45/month (basic CRM)
  • Quickly jumped to $1,200+ when we needed:
    • Marketing tools ($800 extra)
    • Sales features ($400 extra)
    • Additional users ($50/month each)

GoHighLevel’s Straight Talk Pricing:

  • $97/month (starter)
  • $297/month (unlimited)
  • That’s it. No surprises.

Real result: My agency saved $9,000+ in the first year.

14 Day Free Trial - GoHighLevel

Where HubSpot Still Wins (And It Hurts to Admit)

  1. Email Marketing
    • HubSpot’s emails land in inboxes more reliably
    • Templates look more professional out of the box
  2. Reporting
    • Prettier dashboards
    • Easier to customize for clients
  3. Polish
    • Fewer random glitches
    • Mobile app actually works

Where GoHighLevel Saved My Sanity

  1. All-In-One That Actually Works
    • CRM
    • Funnels
    • SMS
    • Calendars
    • All in one damn place
  2. Automation That Makes Sense
    • Set up a 14-step sequence in 20 minutes
    • Visual builder that doesn’t make my eyes bleed
  3. Built for Agencies
    • White-labeling that’s actually seamless
    • Client portals that don’t look janky

The 3 Breaking Points That Made Me Ditch HubSpot

  1. The Constant Upsells
    • Every new feature = new subscription
    • Felt like getting nickel-and-dimed
  2. Still Needed Other Tools
    • ClickFunnels for funnels ($297)
    • Calendly for scheduling ($30)
    • ManyChat for SMS ($50)
  3. My Team Hated Using It
    • Too complex for daily use
    • GoHighLevel actually got adopted

Who Should Stay With HubSpot?

✔️ If you have big clients who demand it
✔️ If email is 90% of your business
✔️ If money isn’t an object

Who Should Switch to GoHighLevel?

✔️ If you’re tired of the tool shuffle
✔️ If you need SMS + email together
✔️ If you manage multiple clients
✔️ If you want to actually save money

14 Day Free Trial - GoHighLevel

My Current Hybrid Setup

  1. Main System: GoHighLevel ($297)
    • CRM
    • Automations
    • SMS
    • Funnels
  2. HubSpot Free Tier
    • Just for email (their one strength)
  3. Zapier Connection
    • Syncs important data between them

Final Take (After Wasting $15k)

For most small agencies:

  • GoHighLevel is the better choice
  • Does 90% of what you need at 25% of the cost

But if you:

  • Live and die by email marketing
  • Need fancy reports for enterprise clients
  • Have money to burn

…then maybe HubSpot makes sense.

Want to see my exact setups? Reply “Show me” and I’ll send screenshots of both systems – the good, the bad, and the ugly.

  • Martin

PS: That $1,200/month HubSpot charge? It’s now $297 with GHL. The math is stupidly obvious.

💼 Get Started with CRM Now Free for 14 Days

PPS: If you’re on HubSpot’s “starter” plan but feel the pricing walls closing in… switch before your next renewal. Your bank account will thank you.

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