Let me paint you a picture from last year. I was:
- Paying $1,200/month for HubSpot
- Using about 17% of its features
- Still needing 3 other tools to fill gaps
- Constantly confused by their pricing tiers
Then I switched to GoHighLevel at 1/4 the cost. Some things got better. Some got worse. Here’s what I wish someone had told me before I spent $8,000 learning this lesson the hard way.
The Price Tag That Almost Made Me Cry
HubSpot:
- Started at $45/month (basic CRM)
- Quickly ballooned to $1,200+ as we needed marketing/sales tools
- Extra charges for:
- Additional users
- Extra contacts
- Premium features
GoHighLevel:
- Flat $97-$297/month (all features included)
- Unlimited users
- No surprise charges
Reality check: My agency saved $9,000+ in the first year switching to GHL. But…
Where HubSpot Still Wins (Damn It)
- Email Marketing
- HubSpot’s deliverability is noticeably better
- Templates are more polished
- Analytics are superior
- Reporting
- HubSpot’s dashboards are prettier
- Easier to customize
- Client-facing reports look more professional
- UI Polish
- Everything feels more “finished”
- Fewer weird glitches
- Mobile app actually works
Where GoHighLevel Crushes It
- All-In-One Functionality
- Built-in:
- CRM
- Funnels
- Calendars
- SMS
- White-labeling
- No more juggling 5 tools
- Built-in:
- Automation Power
- Visual builder is more intuitive
- Easier to connect different functions
- Fewer arbitrary limits
- Client Management
- Built for agencies specifically
- White-labeling is seamless
- Client portals just work
The 3 Dealbreakers That Made Me Switch
- HubSpot’s Pricing Jumps Were Killing Me
- Every new feature = new subscription
- User limits felt predatory
- I Was Still Using Other Tools Anyway
- Needed ClickFunnels for… funnels
- Needed Calendly for scheduling
- Needed ManyChat for SMS
- My Team Actually Used GoHighLevel
- HubSpot’s complexity meant low adoption
- GHL’s simpler interface got used daily
Who Should Stick With HubSpot?
βοΈ If you have enterprise clients who expect HubSpot
βοΈ If email marketing is your #1 focus
βοΈ If you have budget to burn
Who Should Switch to GoHighLevel?
βοΈ If you’re tired of the “HubSpot tax”
βοΈ If you need SMS/voice alongside email
βοΈ If you manage multiple clients
βοΈ If you want true all-in-one
My Hybrid Solution (That Actually Works)
- Primary System: GoHighLevel
- Client management
- Automations
- CRM
- SMS
- HubSpot Free Tier:
- Just for email marketing
- Basic contact management
- Zapier Connection:
- Syncs important data between them
Final Verdict (After $15k in Wasted Spend)
For most small agencies:
- GoHighLevel is the better choice – it just does more of what you actually need
- HubSpot is overkill unless you have specific enterprise needs
But if you:
- Live in email marketing
- Need fancy reports
- Have clients who demand HubSpot
…then maybe the premium is worth it.
Want to see my exact setup in both? Reply and I’ll send screenshots – no fluff, just what actually works after burning through both systems.
- Martin
PS: If you’re currently on HubSpot’s “starter” plan but feel the pricing walls closing in – make the switch before your next contract renewal. Your CFO will thank you.
PPS: That $1,200/month I was paying HubSpot? It’s now $297 with GHL – and I actually use MORE features. The math doesn’t lie.

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