GoHighLevel vs HubSpot: Which One Actually Works for Small Agencies? (I Used Both and Here’s the Ugly Truth)

Let me paint you a picture from last year. I was:

  • Paying $1,200/month for HubSpot
  • Using about 17% of its features
  • Still needing 3 other tools to fill gaps
  • Constantly confused by their pricing tiers

Then I switched to GoHighLevel at 1/4 the cost. Some things got better. Some got worse. Here’s what I wish someone had told me before I spent $8,000 learning this lesson the hard way.

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The Price Tag That Almost Made Me Cry

HubSpot:

  • Started at $45/month (basic CRM)
  • Quickly ballooned to $1,200+ as we needed marketing/sales tools
  • Extra charges for:
    • Additional users
    • Extra contacts
    • Premium features

GoHighLevel:

  • Flat $97-$297/month (all features included)
  • Unlimited users
  • No surprise charges

Reality check: My agency saved $9,000+ in the first year switching to GHL. But…

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Where HubSpot Still Wins (Damn It)

  1. Email Marketing
    • HubSpot’s deliverability is noticeably better
    • Templates are more polished
    • Analytics are superior
  2. Reporting
    • HubSpot’s dashboards are prettier
    • Easier to customize
    • Client-facing reports look more professional
  3. UI Polish
    • Everything feels more “finished”
    • Fewer weird glitches
    • Mobile app actually works

Where GoHighLevel Crushes It

  1. All-In-One Functionality
    • Built-in:
      • CRM
      • Funnels
      • Calendars
      • SMS
      • White-labeling
    • No more juggling 5 tools
  2. Automation Power
    • Visual builder is more intuitive
    • Easier to connect different functions
    • Fewer arbitrary limits
  3. Client Management
    • Built for agencies specifically
    • White-labeling is seamless
    • Client portals just work
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The 3 Dealbreakers That Made Me Switch

  1. HubSpot’s Pricing Jumps Were Killing Me
    • Every new feature = new subscription
    • User limits felt predatory
  2. I Was Still Using Other Tools Anyway
    • Needed ClickFunnels for… funnels
    • Needed Calendly for scheduling
    • Needed ManyChat for SMS
  3. My Team Actually Used GoHighLevel
    • HubSpot’s complexity meant low adoption
    • GHL’s simpler interface got used daily

Who Should Stick With HubSpot?

βœ”οΈ If you have enterprise clients who expect HubSpot
βœ”οΈ If email marketing is your #1 focus
βœ”οΈ If you have budget to burn

Who Should Switch to GoHighLevel?

βœ”οΈ If you’re tired of the “HubSpot tax”
βœ”οΈ If you need SMS/voice alongside email
βœ”οΈ If you manage multiple clients
βœ”οΈ If you want true all-in-one

My Hybrid Solution (That Actually Works)

  1. Primary System: GoHighLevel
    • Client management
    • Automations
    • CRM
    • SMS
  2. HubSpot Free Tier:
    • Just for email marketing
    • Basic contact management
  3. Zapier Connection:
    • Syncs important data between them

Final Verdict (After $15k in Wasted Spend)

For most small agencies:

  • GoHighLevel is the better choice – it just does more of what you actually need
  • HubSpot is overkill unless you have specific enterprise needs

But if you:

  • Live in email marketing
  • Need fancy reports
  • Have clients who demand HubSpot

…then maybe the premium is worth it.

Want to see my exact setup in both? Reply and I’ll send screenshots – no fluff, just what actually works after burning through both systems.

  • Martin

PS: If you’re currently on HubSpot’s “starter” plan but feel the pricing walls closing in – make the switch before your next contract renewal. Your CFO will thank you.

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PPS: That $1,200/month I was paying HubSpot? It’s now $297 with GHL – and I actually use MORE features. The math doesn’t lie.

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