My Love-Hate Relationship with GoHighLevel (And Why I’m Sticking With It)

Let me tell you a story about how I wasted $2,387 last year.

I was that guy—the one jumping between ClickFunnels, ActiveCampaign, Calendly, and a dozen other tools, convinced I needed “best-in-class” for everything. My credit card statements looked like a software graveyard. Then my business partner sat me down and said, “Dude, you’re hemorrhaging cash on tools we don’t even use properly.”

Enter GoHighLevel.

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Why I Nearly Quit in the First Week

The onboarding was… rough. I’m not gonna lie.

Day 1: Couldn’t figure out how to connect my domain
Day 3: Accidentally sent test texts to a client (mortifying)
Day 5: Discovered the “help” documentation was last updated in 2022

But here’s the thing—once I pushed through the initial “what fresh hell is this?” phase, something clicked.

What Actually Works (After 6 Months of Trial & Error)

  1. The All-in-One Miracle
    • Finally killed my $297 ClickFunnels addiction
    • No more paying $149 for ActiveCampaign
    • Said goodbye to Calendly’s nickel-and-diming
  2. SMS That Doesn’t Feel Gross
    • 78% open rate vs email’s sad 21%
    • Clients actually reply (shocking, I know)
    • Built-in templates that don’t sound like spam
  3. Automations That Save My Sanity
    • Set up a 14-step nurture sequence in one afternoon
    • Visual builder that doesn’t make my eyes bleed
    • Tags that actually work (looking at you, Keap)
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Where GoHighLevel Still Makes Me Cuss

  1. Email Deliverability Roulette
    • Some days: Inbox hero
    • Other days: Spam folder dweller
    • Pro tip: Warm up your domain properly
  2. The “Where’s Waldo?” Feature Hunt
    • Took me 3 weeks to find the form builder
    • Still discover hidden settings monthly
    • Mobile experience? Don’t get me started
  3. Reporting That Leaves Me Wanting
    • Basic metrics are there
    • But where’s my beautiful HubSpot-style dashboard?
    • Ended up piping data to Google Sheets

Who This Actually Works For (And Who Should Run Away)

Perfect for:

  • Agencies sick of the tool shuffle
  • Local businesses needing SMS + email
  • Consultants with simple funnel needs

Terrible for:

  • Course creators (just get Kajabi)
  • Bloggers (total overkill)
  • Perfectionists (it’s messy but functional)

My “Why I’m Sticking With It” Moment

Last month I onboarded a new client in:

  • 12 minutes (used to take 2 hours)
  • Using 1 platform (instead of 4)
  • While drinking my coffee (still hot)

That’s when I realized—despite its quirks, GoHighLevel has become my business’s backbone.

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Final Thoughts

Is it perfect? Hell no.
Does it save me time/money/stress? Absolutely.
Would I recommend it? Depends.

If you:

  • Are currently juggling multiple tools
  • Don’t mind a learning curve
  • Need SMS + email in one place

…then yeah, it’s worth the headaches.

Want to see my actual setup? Reply with “Show me” and I’ll send screenshots of what’s working (and what’s not).

  • Martin

PS: Still on the fence? Do what I did—sign up, build one automation, and see if it clicks. Worst case? You’re out $97. Best case? You join me in the “why didn’t I switch sooner?” club.

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PPS: That $2,387 I wasted last year? I’ve already saved double that in 2024. The math don’t lie.

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