Drop Funnel

Look, I remember the first time I tried building a funnel in GoHighLevel. I stared at that blank screen for an hour, completely overwhelmed. Now? I can whip up a converting funnel during my lunch break. Let me walk you through exactly how I do it – the same way I’d explain it to my buddy over coffee.

Step 1: Get Your Goal Straight (This Is Where Most People Mess Up)

Last month, a client came to me with a “broken” funnel. Turns out they didn’t actually know what they wanted it to do. Don’t make that mistake. Ask yourself:

• Are you trying to collect emails for your roofing business?
• Need more people booking discovery calls for your coaching program?
• Want to sell your online course automatically?

Write this down on a sticky note and stick it to your monitor. Every single part of your funnel needs to push people toward this one goal.

Step 2: Find Your Funnel Home (Don’t Build in the Wrong Place!)

Just last week, I almost built a client’s funnel in my personal account. Rookie mistake. Here’s how to avoid it:

1. Click your profile picture in the top right
2. Hover over “Switch Account”
3. Select the right client or business (double-check this!)

Step 3: Steal Like an Artist (But Legally)

When I first started, I wasted hours trying to build funnels from scratch. Then I discovered GoHighLevel’s templates. Game changer.

Here’s what I do now:

1. Go to Sites > Funnels
2. Click “+ New Funnel”
3. Browse the templates (they’re sorted by industry and goal)
4. Look for one that matches what you’re trying to do

My favorites:

• The “Lead Magnet Machine” for building email lists
• “Schedule More Calls” for service businesses
• “Digital Product Sales” for online courses

Click “Get This Template” and boom – you’ve got a professional starting point.

Step 4: Make It Yours (Without Overcomplicating It)

Here’s where I see most people get stuck. They try to make it perfect. Don’t. Just focus on these key areas:

1. The Headline That Stops Scrollers
Bad: “Sign Up for Our Newsletter”
Good: “Get the Exact Checklist That Helped 347 Local Businesses Get More Clients”

2. The Button That Gets Clicks

• Make it a color that pops (I like orange or bright green)
• Use action words: “Send Me the Checklist” works way better than “Submit”

3. Proof It Works
Add a short testimonial like:
“Used this exact funnel to book 12 new clients last month!” – Sarah, Business Coach

4. Check How It Looks on Your Phone
Because let’s be real – that’s where most people will see it. Fix anything that looks weird.

Step 5: Set Up the Magic (Automation That Works While You Sleep)

This is my favorite part. Here’s what to automate based on your goal:

For Lead Magnets:

1. Send the freebie immediately
2. Add them to your email list
3. Tag them in your CRM as “new lead”

For Booking Calls:

1. Send a confirmation text
2. Add the appointment to your calendar
3. Email a reminder 1 hour before

For Sales:

1. Grant immediate access to the product
2. Add to your “customer” list
3. Start a follow-up sequence

Step 6: Launch It (But Keep Your Eyes Open)

Don’t just set it and forget it. Check these numbers daily at first:

• How many people are making it to the end?
• Where are they dropping off?
• Is it actually making money?

If something’s not working, tweak it. Last month, I changed one button color and increased conversions by 22%.

One Last Thing: Just Start

My first funnel was terrible. But it taught me what worked. Yours doesn’t need to be perfect – it just needs to exist. You can always improve it later.

Need Help?

• If you’re testing the waters, try a simple lead magnet first
• Ready to go all in? The pro plan gives you everything you need

The clock’s ticking. Your competitors aren’t waiting around. Neither should you. Now go build that funnel!